Jackie Chan is to play a leading role in social commercial about safe sex

Famous comedian and martial arts master Jackie Chan is to play a leading role in social commercial about safe sex. Such advertising campaign will be carried out in China and it will be the first campaign of such scale in this country.

The main aim of the campaign is to convince young Chinese of the necessity to use condoms in order to prevent AIDS. The creators of the commercials are Ruby Yan and Thomas Lennon, who got Oscar in 2007 for the documentary about AIDS in China.

According to the script, Jackie Chan and Pen Liuan will meet young people or watch them in different situations, declaring the key motto of the campaign: Life is good, please, use condoms! Social advertisement about safe sex will be displayed in buses, trains, aircrafts and also in Internet.

In 1999 I was already the attempt to tell about condom use necessity on TV. However the campaign was promptly closed because of ban on condom advertising as it was considered to be propaganda of sexual dissipation.

There are about 700 000 officially registered AIDS sufferers in China. For 2007 their number increased considerably.